Made in future: a story of marketing, media, and content for our times

By:

Kumar, Prashant

Material type: Text

TextPublication details: Penguin Random House India Pvt. Ltd. Haryana 2022Description: xxv, 305 pISBN:

9780670096244

Subject(s):

Marketing, Media, and Content

DDC classification:

659.001 KUM

Summary: Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace. Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing. The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	659.001 KUM (Browse shelf(Opens below))	1	Checked out	10/12/2024	005004

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Previous	658.872 WIR Multichannel marketing: strategy - design - digital technology	658.9 LAW Using semiotics in retail: leverage consumer insight to engage shoppers and boost sales	659 RIE The fall of advertising and the rise of PR	659.001 KUM Made in future: a story of marketing, media, and content for our times	659.1 BAT Advertising management	659.1 BEL Advertising and promotion: an integrated marketing communication perspective	659.1 BEL Advertising and promotion: an integrated marketing communication perspective	Next

Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.

Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing.

The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.

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