Toolbox digital business: leadership, business models, technologies and change

By:

Kreutzer, Ralf T

Material type: Text

TextSeries: Management for Professionals (MANAGPROF)Publication details: Springer Switzerland 2022Description: xxi, 561 pISBN:

9783658370169

Subject(s):

DDC classification:

658.4092 KRE

Summary: This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

List(s) this item appears in: Non Fiction

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	IT & Decisions Sciences	658.4092 KRE (Browse shelf(Opens below))	1	Available		004933

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: IT & Decisions Sciences Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.4063 MAR The design of business: why design thinking is the next competitive advantage	658.4063 MUL Design thinking for dummies	658.4063 STI This is service design thinking: basics, tools, cases	658.4092 KRE Toolbox digital business:	658.45 SMI How charts work: understand and explain data with confidence	658.472 ACH Big data and analytics	658.472 KEL Delivering data analytics:	Next

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

There are no comments on this title.

to post a comment.