AI strategy for sales and marketing: connecting marketing, sales and customer experience
Publication details: Kogan Page Ltd. London 2022Description: xi, 274 pISBN:- 9781398602007
- 658.80028563 KIN
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Indian Institute of Management LRC General Stacks | Marketing | 658.80028563 KIN (Browse shelf(Opens below)) | 1 | Available | 004791 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
658.80019 RAM Introduction to neuromarketing and consumer neuroscience | 658.800285 KIN Using artificial intelligence in marketing: how to harness AI and maintain the competitive edge | 658.800285 MIL Marketing data science: modeling techniques in predictive analytics with R and Python | 658.80028563 KIN AI strategy for sales and marketing: | 658.80028563 THA Artificial intelligence for marketing management | 658.80072 EST Marketing research methods: | 658.80072 WIN Marketing analytics: |
Table of contents
Chapter - 01: AI and the future of work and society;Chapter - 02: Strategic AI tools for marketing, sales and CX;Chapter - 03: How AI is reshaping the world of retail and hospitality;Chapter - 04: Driving change in the automotive and manufacturing sectors;Chapter - 05: Optimizing AI data insights in finance, law and insurance;Chapter - 06: Revolutionizing customer support in the telecoms sector;Chapter - 07: New economic model for the robot revolution;Chapter - 08: A framework for AI success;Chapter - 09: Flourish or self-destruct?;
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.
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