In good conscience: do the right thing while building a profitable business

By:

Ind, Nicholas

Contributor(s):

Iglesias, Oriol

Material type: Text

TextPublication details: Palgrave Macmillan Switzerland 2022Description: xiii, 189 pISBN:

9783031093371

Subject(s):

Profitable business strategy

DDC classification:

658.8 IND

Summary: When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance that their investments are good for the long term. To be competitive and valuable to society, firms need to develop an organizational conscience that drives key strategic decisions and spurs sustainable and responsible innovation. In this book, the authors argue that organizations need to think critically about their role and to use their conscience to guide actions. With plenty of concrete suggestions based on substantive research, it shows how firms can reconcile the competing interests of stakeholders, create an organization that is fair, open and transparent and do the right thing while building a profitable business. With integrated videos and international case studies featuring multinational companies as well as small firms, this book explains how firms can make the transition to becoming conscientious.

List(s) this item appears in: Fiction

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 IND (Browse shelf(Opens below))	1	Available		004675

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 HIS Entrepreneurial marketing:	658.8 HOS Marketing in a transition economy: new realities, challenges, and prospects	658.8 HUL Sensory marketing: an introduction	658.8 IND In good conscience:	658.8 KAS Rural marketing	658.8 KEM The Ulysses contract: how to never worry about the share market again	658.8 KEN Macro-social marketing insights:	Next

When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance that their investments are good for the long term. To be competitive and valuable to society, firms need to develop an organizational conscience that drives key strategic decisions and spurs sustainable and responsible innovation.

In this book, the authors argue that organizations need to think critically about their role and to use their conscience to guide actions. With plenty of concrete suggestions based on substantive research, it shows how firms can reconcile the competing interests of stakeholders, create an organization that is fair, open and transparent and do the right thing while building a profitable business.

With integrated videos and international case studies featuring multinational companies as well as small firms, this book explains how firms can make the transition to becoming conscientious.

There are no comments on this title.

to post a comment.