Family business metaphors: envisioning images of peaceful and sustainable organizations
Material type: TextPublication details: Palgrave Macmillan Switzerland 2022Description: xxiii, 112 pISBN:- 9783031052477
- 658.045 TOG
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | Indian Institute of Management LRC General Stacks | Marketing | 658.045 TOG (Browse shelf(Opens below)) | 1 | Available | 004677 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
658.022 CLA The scale model: how to set up and run a successful enterprise | 658.022 TAU How to create a web3 startup: | 658.045 BAS Family business management | 658.045 TOG Family business metaphors: | 658.049 CAV International business: the new realities | 658.049 GER International business | 658.049 GUP International business |
Typically, business tenets advise: never go into business with your family. This book proposes that this discrepancy may actually be at the core of modern problems: social harm and environmental problems are largely related to advancements focused on current dualistic metaphors that value only the business dimension and devalue the family.
This book aims to offer an alternative viewpoint, by discussing how core beliefs linked to various metaphors change the way we conduct and perform in our lives and businesses, so that the reader can practice sustainable methods, which also includes the family. Situating family businesses as the primordial way of social organizing, chapters explore definitions of organizational symbolism, metaphors, and archetypes in order to guide readers and change the way we consider the family role within business and the economy.
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