The role of smart technologies in decision making: developing, supporting and training smart consumers

Contributor(s):

Material type: Text

TextPublication details: Routledge New York 2023Description: xiii, 205 pISBN:

9781032308821

Subject(s):

DDC classification:

658.8 PAN

Summary: This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology. Market forces and technological advancements are making the management of and strategies for innovation more prominent and essential in all functions of business, not least marketing and retailing. Frontiers of marketing are constantly pushed, requiring the development and adjustments of new theories. Prior literature on innovation in marketing has mainly focused on digital marketing strategies and consumer behaviour, while only recently introducing the notion of smart retailing in terms of smart experience and interaction. While these studies provide a basis for defining smart retailing and consumer behaviour in smart retail settings, the concept of smart consumers is still under-investigated. Thus, the smart consumer — consumers making extensive use of smart technologies in all steps of their shopping behaviour and experience of the store (both offline and online) — is emerging as a promising area for future marketing and retailing studies. The chapters in this edited volume seek to understand the effect of innovation in consumer behaviour by proposing original empirical and theoretical contributions, methods, models, tools and case studies that contribute to explain this emergent phenomenon. The chapters in this book were originally published as a special issue of the Journal of Marketing Management.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	IT & Decisions Sciences	658.8 PAN (Browse shelf(Opens below))	1	Available		004721

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Previous	658.575201 LAL Design thinking:	658.7028557 RAH Big data analytics in supply chain management:	658.8 KUR Business analytics: applications to consumer marketing	658.8 PAN The role of smart technologies in decision making:	658.84 WIR Digital business and electronic commerce: strategy, business models and technology	658.872 CHA Digital business and e-commerce management	658.872 DUF Decoding the metaverse: expand your business using Web3	Next

Table of Contents
Introduction: the role of smart technologies in decision making: developing, supporting and training smart consumers

Eleonora Pantano

1. Are households ready to engage with smart home technology?

Rory Mulcahy, Kate Letheren, Ryan McAndrew, Charmaine Glavas & Rebekah Russell-Bennett

2. Siri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applications

Thomas M. Brill, Laura Munoz & Richard J. Miller

3. The need for services and technologies in physical fast fashion stores: Generation Y’s opinion

Alexandra Rese, Tobias Schlee & Daniel Baier

4. Impact of privacy concerns on resistance to smart services: does the ‘Big Brother effect’ matter?

Zied Mani & Inès Chouk

5. The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation

Sanjit K. Roy, Gaganpreet Singh, Megan Hope, Bang Nguyen & Paul Harrigan

6. In-store location-based marketing with beacons: from inflated expectations to smart use in retailing

Stephanie van de Sanden, Kim Willems & Malaika Brengman

7. Smart consumers come undone: breakdowns in the process of digital agencing

Christian Fuentes

Conclusion

Eleonora Pantano & Francesca Serravalle

This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.

Market forces and technological advancements are making the management of and strategies for innovation more prominent and essential in all functions of business, not least marketing and retailing. Frontiers of marketing are constantly pushed, requiring the development and adjustments of new theories. Prior literature on innovation in marketing has mainly focused on digital marketing strategies and consumer behaviour, while only recently introducing the notion of smart retailing in terms of smart experience and interaction. While these studies provide a basis for defining smart retailing and consumer behaviour in smart retail settings, the concept of smart consumers is still under-investigated. Thus, the smart consumer — consumers making extensive use of smart technologies in all steps of their shopping behaviour and experience of the store (both offline and online) — is emerging as a promising area for future marketing and retailing studies.

The chapters in this edited volume seek to understand the effect of innovation in consumer behaviour by proposing original empirical and theoretical contributions, methods, models, tools and case studies that contribute to explain this emergent phenomenon.

The chapters in this book were originally published as a special issue of the Journal of Marketing Management.

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