Building a story brand: clarify your message so customers will listen

By:

Miller, Donald

Material type: Text

TextPublication details: HarperCollins Publishers Haryana 2017Description: x, 228 pISBN:

9781404107212

Subject(s):

DDC classification:

658.802 MIL

Summary: New York times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's story brand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas or services. Building a story brand does this by teaching readers the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it and how to create the most effective messaging for websites, brochures and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office or the lead singer of a rock band, building a story brand will forever transform the way you talk about who you are, what you do and the unique value you bring to your customers.

List(s) this item appears in: Finance & Accounting

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.802 MIL (Browse shelf(Opens below))	1	Checked out	03/03/2025	004800

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Previous	658.802 KOT Good works: marketing and corporate initiatives that build a better world and the bottom line	658.802 KUM Marketing as strategy: understanding the CEO's agenda for driving growth and innovation	658.802 LIE Content - the atomic particle of marketing: the definitive guide to content marketing strategy	658.802 MIL Building a story brand:	658.802 PAR Contemporary issues in marketing and consumer behaviour	658.802 PET Sustainable marketing: a holistic approach	658.802 RAN Sustainable marketing: the industry’s role in a sustainable future	Next

New York times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's story brand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas or services. Building a story brand does this by teaching readers the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it and how to create the most effective messaging for websites, brochures and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office or the lead singer of a rock band, building a story brand will forever transform the way you talk about who you are, what you do and the unique value you bring to your customers.

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