Covid-19 and entrepreneurship: challenges and opportunities for small business

Contributor(s):

Ratten, Vanessa

Material type: Text

TextPublication details: Routledge London 2021Description: 126 pISBN:

9780367710873

Subject(s):

DDC classification:

658.11 RAT

Summary: Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with a specific focus on small businesses. The book adopts a holistic approach and outlines strategies that small business owners can utilize as well as business opportunities that are available in these new market conditions. It also provides a comparative analysis of the current and future market conditions to enable a better understanding of how institutional structures can facilitate or hinder growth. The book also goes on to explain why and how creativity and innovation can help to mitigate the impact of such a crisis on business and highlights why business continuity is especially crucial to family-owned businesses. This timely publication will help to guide small business owners and entrepreneurs to maintain business continuity and build up their resilience in a challenging business climate.

List(s) this item appears in: Public Policy & General Management | Fiction

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	658.11 RAT (Browse shelf(Opens below))	1	Available		004254

Table of Contents

1 COVID-19, entrepreneurship, and small business

VANESSA RATTEN

2 Open innovation ecosystems during the COVID-19 pandemic

VANESSA RATTEN AND CLARE D’SOUZA

3 Small business risk and entrepreneurship during the COVID-19 pandemic

VANESSA RATTEN

4 Impact of COVID-19 on MSMEs in India: the Black Swan event that might change the trajectory of India’s economic growth

SANDEEP BHASIN AND BHAWNA KUMAR

5 Digital transformation from COVID-19 in small business and sport entities

VANESSA RATTEN AND ASHLEIGH-JANE THOMPSON

6 The impact of the experiences on affects during the COVID-19 pandemic quarantine

EULALIA SANTOS, ANA DIOGO, VANESSA RATTEN, AND FERNANDO TAVARES

7 The perception of middle managers on the organizational environment for the promotion of entrepreneurship and innovation activities in organizations

AQUILINO FELIZARDO, EULALIA SANTOS, ANDREA SOUSA, AND VANESSA RATTEN

8 Building and maintaining customer relationship via digital marketing and new technologies for small businesses during the COVID-19 pandemic

ESHA THUKRAL AND VANESSA RATTEN

9 The future of small business entrepreneurship based on COVID-19 change

VANESSA RATTEN

Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with a specific focus on small businesses.

The book adopts a holistic approach and outlines strategies that small business owners can utilize as well as business opportunities that are available in these new market conditions. It also provides a comparative analysis of the current and future market conditions to enable a better understanding of how institutional structures can facilitate or hinder growth. The book also goes on to explain why and how creativity and innovation can help to mitigate the impact of such a crisis on business and highlights why business continuity is especially crucial to family-owned businesses.

This timely publication will help to guide small business owners and entrepreneurs to maintain business continuity and build up their resilience in a challenging business climate.

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