Reality check: how immersive technologies can transform your business

By:

Dalton, Jeremy

Material type: Text

TextPublication details: Kogan Page London 2021Description: ix, 238 pISBN:

9781789666335

Subject(s):

DDC classification:

658.812 DAL

Summary: Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful, and cost-effective business solutions. The up and coming voice of AR and VR for businesses, the author uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.

List(s) this item appears in: Marketing | IT & Decision Sciences

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.812 DAL (Browse shelf(Opens below))	1	Available		004066

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Previous	658.812 BUT Customer relationship management: concepts and technologies	658.812 BUT Customer relationship management: concepts and technologies	658.812 CAI Selling in customer service: integrating and coordinating service and selling	658.812 DAL Reality check:	658.812 FRI Customer service nightmares: 100 tales of the worst experiences possible, and how they could have been fixed	658.812 GAG User experience research: discover what customers really want	658.812 GUM Total relationship marketing	Next

Table of contents

Chapter - 01: Loading...;Chapter - 02: Why XR Means Business;Chapter - 03: Learning and Development;Chapter - 04: Operations;Chapter - 05: Sales and Marketing;Chapter - 06: Five Phases of XR Implementation;Chapter - 07: Discovery Challenges;Chapter - 08: Design and Development Challenges;Chapter - 09: Deploy and Debrief Challenges;Chapter - 10: A Beginner's Guide to Creating Quality 360 Video Content;Chapter - 11: Common Misconceptions and Criticisms of XR;Chapter - 12: Why Now?;Chapter - 13: Conclusion;Chapter - 14: The Machinery Behind XR

Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful, and cost-effective business solutions. The up and coming voice of AR and VR for businesses, the author uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.

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