Reimagining industry growth: strategic partnership strategies in an era of uncertainty

By:

Varroney, Daniel A

Material type: Text

TextPublication details: John Wiley & Sons, Inc. New Jersey 2022Description: xviii, 237 pISBN:

9781119855927

Subject(s):

DDC classification:

658 VAR

Summary: DESCRIPTION Tap into the potential of strategic partnerships with industry associations in this groundbreaking new book Reimagining Industry Growth offers readers a blueprint to harnessing the power of leading industry associations as strategic partners. By utilizing those partnerships, business leaders will become able to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position their industries for growth. The book provides an overview of strategic partnerships, how they work, and how they can be applied to industry relationships with trade associations. It includes: Illuminating and factual case studies outlining strategic partnerships in five different industry segments Roadmaps for executives to apply the lessons learned from industry success stories on leveraging relationships with trade associations Advice on how to move the needle for entire industries via effective strategic partnerships and achieve unprecedented growth Ideal for executives, managers, business leaders of all kinds, business students and professors, and association executives. Reimagining Industry Growth is required reading for anyone who hopes to tap into the potential strength and value of effective strategic partnerships.

List(s) this item appears in: Public Policy & General Management | Marketing

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	658 VAR (Browse shelf(Opens below))	1	Available		003798

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Previous	658 RAJ Outlast: how ESG can benefit your business	658 ROB Fundamentals of management: essential concepts and applications	658 STU The Oxford handbook of management ideas	658 VAR Reimagining industry growth:	658 WAR Do epic shit	658.00711 FEL The future of management education	658.0072 COO Business research method	Next

TABLE OF CONTENTS
Foreword xi

Introduction xiii

1 Strategic Partnerships 1

2 Trade Associations 21

3 Recreational Boating and the Great Outdoors 31

Section One: Recreational Boating Is an Ecosystem 37

Section Two: Outdoor Recreation Is an Even Bigger Ecosystem 49

4 Baking 61

5 Unmanned Systems 89

6 Asphalt Pavement 121

7 Frozen Foods 159

8 Breakthrough Opportunities for Industries and

Trade Associations 189

Acknowledgments 201

About the Author 209

Notes 211

Index 223

DESCRIPTION
Tap into the potential of strategic partnerships with industry associations in this groundbreaking new book
Reimagining Industry Growth offers readers a blueprint to harnessing the power of leading industry associations as strategic partners. By utilizing those partnerships, business leaders will become able to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position their industries for growth.

The book provides an overview of strategic partnerships, how they work, and how they can be applied to industry relationships with trade associations. It includes:

Illuminating and factual case studies outlining strategic partnerships in five different industry segments
Roadmaps for executives to apply the lessons learned from industry success stories on leveraging relationships with trade associations
Advice on how to move the needle for entire industries via effective strategic partnerships and achieve unprecedented growth
Ideal for executives, managers, business leaders of all kinds, business students and professors, and association executives. Reimagining Industry Growth is required reading for anyone who hopes to tap into the potential strength and value of effective strategic partnerships.

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