Traction: how any startup can achieve explosive customer growth

By:

Weinberg, Gabriel

Material type: Text

TextPublication details: Penguin Books Ltd. London 2020Description: xiii, 222 pISBN:

9780241242537

Subject(s):

DDC classification:

658.11 WEI

Summary: Two successful entrepreneurs offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the difference Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half their resources into getting traction. Traction is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels, from viral marketing to trade shows. They offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.

List(s) this item appears in: Public Policy & General Management | HR & OB

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	658.11 WEI (Browse shelf(Opens below))	1	Available		003410

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Previous	658.11 RAT Covid-19 and entrepreneurship:	658.11 RIE The lean startup:	658.11 THE Zero to one:	658.11 WEI Traction:	658.11 ZIM Entrepreneurs field guide:	658.114 BAI Digital entrepreneurship: interfaces between digital technologies and entrepreneurship	658.114 EUC Lean startup in large organizations: overcoming resistance to innovation	Next

Two successful entrepreneurs offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the difference

Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users.

Instead, they should be putting half their resources into getting traction. Traction is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels, from viral marketing to trade shows. They offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.

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