Mindf*ck: inside Cambridge analytica's plot to break the world
Material type: TextPublication details: Profile Books London 2019Description: 269 pISBN:- 9781788165068
- 355.3434 WYL
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Indian Institute of Management LRC General Stacks | Non-fiction | 355.3434 WYL (Browse shelf(Opens below)) | 1 | Available | 003406 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real. The firm was created to launch the then-unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.
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