Data strategy: how to profit from a world of big data, analytics and artificial intelligence

By:

Marr, Bernard

Material type: Text

TextPublication details: Kogan Page Ltd. London 2022Edition: 2ndDescription: ix, 259 pISBN:

9781398602588

Subject(s):

DDC classification:

658.4038 MAR

Summary: Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr. Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals, but this resource is too often not fully utilized. Data Strategy is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy. Now in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.

List(s) this item appears in: IT & Decision Sciences | HR & OB

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	IT & Decisions Sciences	658.4038 MAR (Browse shelf(Opens below))	1	Available		003702

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Table of contents
Chapter - 01: Introduction - Why every business is now a data business;Chapter - 02: Use cases for data;Chapter - 03: Using data to improve your business decisions;Chapter - 04: Using data to understand your customers;Chapter - 05: Using data to create more intelligent services;Chapter - 06: Using data to make more intelligent products;Chapter - 07: Using data to improve your business processes;Chapter - 08: Monetizing your data;Chapter - 09: Defining your data use cases;Chapter - 10: Sourcing and collecting data;Chapter - 11: Data governance, ethics and trust;Chapter - 12: Turning data into insights;Chapter - 13: Creating a technology and data infrastructure;Chapter - 14: Building data competencies in your organization;Chapter - 15: Executing and revisiting your data strategy;Chapter - 16: Looking ahead

Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr.

Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals, but this resource is too often not fully utilized. Data Strategy is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy.

Now in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.

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