International business

By:

Bennett, Roger

Material type: Text

TextPublication details: Pearson India Education Services Pvt. Ltd. Noida 2020Edition: 2ndDescription: xiv, 402 pISBN:

9788177589238

Subject(s):

DDC classification:

338.88 BEN

Summary: The books in the Frameworks series are well structured and provide a step-by- step guide to essential principals. They develop the basic framework of understanding to underpin further study of core business, financial and legal subject in the higher education curriculum. International Business has been updated to include the latest developments in this wide-ranging field. The second edition of this book presents all the relevant essential topics in a clear, concise and informative way.

List(s) this item appears in: Public Policy & General Management | HR & OB

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	338.88 BEN (Browse shelf(Opens below))	1	Available		003647

Table of Content
The Nature of International Business
The European Union
East Europe
Beyond Europe
Cultural Influences
The International Economic Environment
Competition, Privatisation and Deregulation
The International Political and Legal Environments
The Multinational Company
Direct Foreign Investment
International Technology Transfer
International Logistics and Distribution
Organisation of International Business
International Operations Management
International Financial Management
Market Entry
International Marketing
Law and Ethics of Advertising
Planning and Executing an Advertising
International Human Resources Management
Strategies for International Business
Planning and Control of International Operations

The books in the Frameworks series are well structured and provide a step-by- step guide to essential principals. They develop the basic framework of understanding to underpin further study of core business, financial and legal subject in the higher education curriculum.

International Business has been updated to include the latest developments in this wide-ranging field. The second edition of this book presents all the relevant essential topics in a clear, concise and informative way.

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