Product leadership: how top product managers launch awesome products and build successful teams

By:

Banfield, Richard

Contributor(s):

Eriksson, Martin

Material type: Text

TextPublication details: O'Reilly Media Sebastopol 2017Description: xxv, 217 pISBN:

9789352135660

Subject(s):

DDC classification:

658.575 BAN

Summary: In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.

List(s) this item appears in: Marketing | Finance & Accounting

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.575 BAN (Browse shelf(Opens below))	1	Available		003642

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Previous	658.500285 HOF Digital product management: frameworks - tools - cases	658.500727 COH Demand prediction in retail:	658.5342 SOL The new chameleons: how to connect with consumers who defy categorization	658.575 BAN Product leadership:	658.575 CAG Inspired:	658.575 CRA New products management	658.575 EYA Hooked: how to build habit-forming products	Next

In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?

This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.

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