No filter: how Instagram transformed business celebrity and culture
Material type:
TextPublication details: Penguin Random House London 2020Description: xxii, 327 pISBN: - 9781847942548
- 302.30285 FRI
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Indian Institute of Management LRC General Stacks | Marketing | 302.30285 FRI (Browse shelf(Opens below)) | 1 | Available | 003640 |
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| 178 CHE Anti-consumption: | 302.23 MUE Social media storytelling | 302.231 KUM Social media analytics and practical applications: | 302.30285 FRI No filter: | 302.35 AAK Creating signature stories: strategic messaging that persuades, energizes and inspires | 306 FEA Consumer culture and postmodernism | 306.3 ARN Consumer culture theory |
Summary
Winner of the FT & McKinsey Business Book of the Year Award 2020
'Deeply researched and highly entertaining.' The Times
'Lively and revealing.' Economist
'Clear-eyed and objective.' New York Times
The inside story of the how Instagram took over the world.
Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.
The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.
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