Lateral thinking: a textbook of creativity

By:

Bono, Edward De

Material type: Text

TextPublication details: Penguin Books Ltd. London 2016Description: 260 pISBN:

9780241257548

Subject(s):

DDC classification:

153.35 BON

Summary: The classic work about improving creativity, and thinking more productively. THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker. About the author

List(s) this item appears in: Non Fiction | Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Non-fiction	153.35 BON (Browse shelf(Opens below))	1	Available		003125

The classic work about improving creativity, and thinking more productively.

THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono

In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination.

Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker.

About the author

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