Business communication: from principles to practice

By:

Monippally, Matthukutty M

Material type: Text

TextPublication details: McGraw Hill Education (India) Pvt. Ltd. Chennai 2019Description: viii, 419ISBN:

9781259026164

Subject(s):

DDC classification:

658.45 MON

Summary: Business communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book does not only impart knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts.

List(s) this item appears in: Business Communication | Hindi Books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Business Communication	658.45 MON (Browse shelf(Opens below))	1	Available		002966
Book	Indian Institute of Management LRC General Stacks	Business Communication	658.45 MON (Browse shelf(Opens below))	2	Available		002967

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Business Communication Close shelf browser (Hides shelf browser)

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Previous	658.45 LUN Mastering corporate communication: a modern guidebook for future-fit strategies, tools and skills	658.45 MAH Learning to learn: study skills in English	658.45 MEY Communicating for results	658.45 MON Business communication: from principles to practice	658.45 MON Business communication: from principles to practice	658.45 MOS Corporate newsroom:	658.45 MUK Business communication	Next

Table of content

PART 1
Communication: Principles
1. The Challenge of Communication
2. The Process of Communication
3. The Building Blocks of Communication
4. Common Barriers to Communication
5. Listening - The Heart of Communication
6. Cross-Cultural Communication
7. Cross-Gender Communication
8. Assertive Communication
9. Persuasive Communication
10. Strategic Communication
PART 2
Communication: Practice
11. Public Speaking
12. Business Presentations
13. Meetings and Group Discussions
14. Telephoning and Teleconferencing
15. Communication by Virtual Teams
16. Business Writing: Core Qualities
17. Letters and Memos
18. Professional Email
19. Analytical Reports
20. Business Proposals
21. Self-Presentation as a Job-seeker
22. The Way of the eWorld

Business communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book does not only impart knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts.

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