Marketing to mindstates: the practical guide to applying behavior design to research and marketing

By:

Leach, Will

Material type: Text

TextPublication details: Lioncrest Publishing United States 2021Description: 258 pISBN:

9781544512402

Subject(s):

DDC classification:

658.8 LEA

Summary: "Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors--a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.

List(s) this item appears in: Marketing | Operation & quantitative Techniques

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 LEA (Browse shelf(Opens below))	1	Available		002738

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)

Previous					No cover image available			Next
Previous	658.8 KUM Marketing nuggets: conceptual dimensions in marketing	658.8 LAM MKTG: a South Asian perspective	658.8 LAN Essentials of marketing management	658.8 LEA Marketing to mindstates: the practical guide to applying behavior design to research and marketing	658.8 LEE Success in social marketing: 100 case studies from around the globe	658.8 LIL Marketing models	658.8 LIL Marketing models	Next

"Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors--a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.

There are no comments on this title.

to post a comment.