Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping

By:

Graves, Philip

Material type: Text

TextPublication details: Nicholas Brealey Publishing London 2013Description: xv, 224 pISBN:

9781857885767

Subject(s):

DDC classification:

658.834 GRA

Summary: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don’t want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

List(s) this item appears in: Marketing | IT & Decision Sciences

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.834 GRA (Browse shelf(Opens below))	1	Available		002404

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The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don’t want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

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