The new rules of business: get ahead or get left behind

By:

Srivastava, Rajesh

Material type: Text

TextPublication details: Penguin Random House India Pvt. Ltd. Haryana 2019Description: xxi, 326 pISBN:

9780143446927

Subject(s):

Industrial management

DDC classification:

658 SRI

Summary: Treating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing. New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.

List(s) this item appears in: HR & OB

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Human Resource and Organization Behvaiour	658 SRI (Browse shelf(Opens below))	1	Available		002388

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Previous					No cover image available			Next
Previous	658 MAC Organizational management: policies and practices in a global market	658 MIN Mintzberg on management: inside our strange world of organizations	658 MOW Managing in uncertainty: complexity and the paradoxes of everyday organizational life	658 SRI The new rules of business: get ahead or get left behind	658 WAL The deming management method	658.001 SHA An ancient greek philosophy of management consulting:	658.00711 CLA Teaching management:	Next

Treating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal.
Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing.
New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place.
This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.

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