Tatalog: eight modern stories from a timeless institution

By:

Bhat, Harish

Material type: Text

TextPublication details: Penguin Random House India Pvt. Ltd. Haryana 2012Description: xvi, 200 pISBN:

9780143423348

Subject(s):

DDC classification:

338.70954 BHA

Summary: From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India’s largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for.

List(s) this item appears in: Public Policy & General Management | HR & OB

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	338.70954 BHA (Browse shelf(Opens below))	1	Checked out	01/19/2025	002380

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Previous	338.7 SHY Industrial organization: theory and applications	338.7 WAG Business and environmental sustainability:	338.7095 YAN Routledge companion to Asian family business:	338.70954 BHA Tatalog: eight modern stories from a timeless institution	338.76 TAK Everything originated from milk:	338.761004678 GAL The four: the hidden DNA of Amazon, Apple, Facebook, and Google	338.7610053095195 CAI Samsung rising:	Next

From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India’s largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for.

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