Brandvantage: a 12-week master plan for brand leadership and beyond

By:

Bhandari, Trupti

Contributor(s):

Bhandari, Arvind

Material type: Text

TextPublication details: Penguin Random House India Pvt. Ltd. Gurugram 2021Description: xiv, 255 pISBN:

9780670095315

Subject(s):

DDC classification:

659.1 BHA

Summary: In the hyper-cluttered consumer world, unsuspecting brands are heading towards commoditization. With Brandvantage, brands and their custodians now have a platform to catapult to glory. The book gives a vantage perspective based on a unique triple-paradigm: The hardware of brand competencies built on reimagined fundamentals of marketing. Discover how to gauge brand strength and diagnose problems by reading data transversally to turn around a declining brand or propel a steady brand to new heights. Learn how to position your brand uniquely in a super-competitive environment. Get tips on understanding your consumer to segment and communicate with high resonance, and create an engagement world with the mystique of a cult brand. The software of managerial skills, based on the ‘STRIVES’ framework, required to navigate the volatile corporate world successfully. The hitherto unspoken world of office art that facilitates the interplay between the hardware and software, bringing brand advantage to fruition. Peppered with live examples and case studies, based on their personal experience spanning over four decades of building iconic brands, Trupti and Arvind bring to you twelve weeks of carefully crafted steps to brand leadership. Grab the advantage to create your cult brand with Brandvantage

List(s) this item appears in: Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	659.1 BHA (Browse shelf(Opens below))	1	Available		002361

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Previous	658.872 JEL Strategies for e-business:	658.872 LEV Influencer marketing for brands: what youtube and instagram can teach you about the future of digital advertising	658.872 VAG Digital disruption: implications and opportunities for economies, society, policy makers and business leaders	659.1 BHA Brandvantage: a 12-week master plan for brand leadership and beyond	659.1 RIE Positioning: the battle for your mind	659.2 WAG Rethinking public choice	687.09 KAR Fashion entrepreneurship: the creation of the global fashion business	Next

In the hyper-cluttered consumer world, unsuspecting brands are heading towards commoditization. With Brandvantage, brands and their custodians now have a platform to catapult to glory. The book gives a vantage perspective based on a unique triple-paradigm:

The hardware of brand competencies built on reimagined fundamentals of marketing. Discover how to gauge brand strength and diagnose problems by reading data transversally to turn around a declining brand or propel a steady brand to new heights. Learn how to position your brand uniquely in a super-competitive environment. Get tips on understanding your consumer to segment and communicate with high resonance, and create an engagement world with the mystique of a cult brand.
The software of managerial skills, based on the ‘STRIVES’ framework, required to navigate the volatile corporate world successfully.
The hitherto unspoken world of office art that facilitates the interplay between the hardware and software, bringing brand advantage to fruition.

Peppered with live examples and case studies, based on their personal experience spanning over four decades of building iconic brands, Trupti and Arvind bring to you twelve weeks of carefully crafted steps to brand leadership. Grab the advantage to create your cult brand with Brandvantage

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