Merchants of a moving markets: railway hawkers and their business processes
Material type: TextPublication details: Mittal Publications New Delhi 2021Description: xvi, 164 pISBN:- 9789390692910
- 658 MAZ
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Indian Institute of Management LRC General Stacks | Marketing | 658 MAZ (Browse shelf(Opens below)) | 1 | Available | 002260 |
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This book is about one of the marginalized class of work force in the country who earn their living while selling varied commodities and offering services to the passengers onboard a live train; who are well known as railway hawkers in India. The authors of this book make an earnest attempt to explore the business of railway hawking, the participants i.e. the railway hawkers themselves and their way of conducting the business of railway hawking in the context of North Eastern Region of India. Many unlicensed and licensed hawkers earn their livelihood by this trade. The book forms its base for the study by an introduction to the marginalized sector scenario over the global and national context while drawing references of varied studies and opinions of authors, subsequently discussing the objectives, purpose and flow of the study. Eventually, forming a conceptual framework, the literature of the study gets enumerated and finally the chapters discussing the objectives and their findings follow with concluding summaries. There were many challenges and limitations on conducting the study. However, the blended experience of travel and exploration on such a challenging topic was adventurous and enlightening at the same time.
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