Switch: how to change things when change is hard

By:

Heath, Chip

Material type: Text

TextPublication details: Random House Business Books London 2010Description: 305 pISBN:

9781847940322

Subject(s):

DDC classification:

303.4 HEA

Summary: We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

List(s) this item appears in: Non Fiction | Fiction

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Non-fiction	303.4 HEA (Browse shelf(Opens below))	1	Checked out	01/31/2025	002071

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Previous	303.34 WIL Extreme ownership: how U.S. Navy SEALs lead and win	303.38 SUR The wisdom of crowds: why the many are smarter than the few	303.385 BHA Desperately seeking Shah Rukh:	303.4 HEA Switch: how to change things when change is hard	303.401 WAL An excursion through chaos:	303.40954 MAH The family and the Nation	303.483 DIA Abundance: the future is better than you think	Next

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

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