Business communication

By:

Kaul, Asha

Material type: Text

TextPublication details: PHI Learning Pvt. Ltd. New Delhi 2019Edition: 2ndDescription: xvii, 254 pISBN:

9788120338487

Subject(s):

DDC classification:

658.45 KAU

Summary: Description: It is said the future belongs to Communication. And rightly so. For today, more than ever before, the need for effective communication is being felt. This is particularly true of business communication because, organizations in their efforts to excel in business and outdo their competitors, have to be precise and extremely effective in their communication to satisfy all its stakeholders—be they suppliers, distributors, advertisers or customers. This book on Business Communication, now in its Second Edition, brings to fore the multidimensional aspects of Business Communication—ranging from listening, speaking, developing skill sets, to exhibiting correct body language. The book emphasizes that understanding the perceptions and mindsets of the communicators and the context are crucial for business communication.

List(s) this item appears in: Business Communication | Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Business Communication	658.45 KAU (Browse shelf(Opens below))	1	Available		001914

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Previous	658.45 FAL Strategic communication: an introduction to theory and global practice	658.45 FER Power listening: mastering the most critical business skill of all	658.45 KAL Business communication: a practice-oriented approach	658.45 KAU Business communication	658.45 KRO The Communication book: 44 ideas for better conversations every day	658.45 LAY Cutting the cost of confusion: eliminate the high price of failure to communicate	658.45 LUN Mastering corporate communication: a modern guidebook for future-fit strategies, tools and skills	Next

Table of content

Preface
Chapter 1 COMMUNICATION: AN OVERVIEW
Chapter 2 BARRIERS AND AIDS TO COMMUNICATION
Chapter 3 LISTENING
Chapter 4 PRESENTATION SKILLS
Chapter 5 ASSERTIVENESS
Chapter 6 BODY SPORT AND VOICE MODULATIONS
Chapter 7 GROUP DISCUSSIONS AND INTERVIEWS
CASE STUDY 1 The Eagle
CASE STUDY 2 ABC Careers
CASE STUDY 3 Kantha Industry
CASE STUDY 4 TD Medical Transcription Company
CASE STUDY 5 Kumarsons
CASE STUDY 6 Phoenix Management Entrance Training Institute
Index

Description:

It is said the future belongs to Communication. And rightly so. For today, more than ever before, the need for effective communication is being felt. This is particularly true of business communication because, organizations in their efforts to excel in business and outdo their competitors, have to be precise and extremely effective in their communication to satisfy all its stakeholders—be they suppliers, distributors, advertisers or customers.

This book on Business Communication, now in its Second Edition, brings to fore the multidimensional aspects of Business Communication—ranging from listening, speaking, developing skill sets, to exhibiting correct body language. The book emphasizes that understanding the perceptions and mindsets of the communicators and the context are crucial for business communication.

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