Click ! the amazing story of India's e-commerce boom and where it's headed

By:

Bhanver, Jagmohan

Contributor(s):

Bhanver, Komal

Material type: Text

TextPublication details: Hachette Book Publishing India Pvt. Ltd. Gurugram 2018Description: viii, 310 pISBN:

9789351952374

Subject(s):

Electronic commerce

DDC classification:

381.1420954 BHA

Summary: Whether were hailing a cab or ordering food, buying groceries or shopping for clothes, booking a hotel or finding the right doctor our lives today are lived online. For a population with severe trust issues with online payments, Indian consumers have embraced ecommerce with phenomenal enthusiasm in the past few years. In turn, an incredible number of e-commerce companies operate here today, the more successful among them disrupting business paradigms and changing the way products and services are bought, sold and consumed in the country.Just how has this transformation come about? This book unravels the incredible story of the evolution of e-commerce in India.Taking into account the recent rumblings that have shaken the industry from competitive pricing and discount wars to devaluation of former star companies to new and stringent government regulations - Click! provides a long view of where the industry is headed and presents an incisive vision of it that is both inspirational and cautionary.

List(s) this item appears in: Marketing | Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	381.1420954 BHA (Browse shelf(Opens below))	1	Available		001926

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Previous	381.142 STO Amazon unbound: Jeff Bezos and the invention of a global empire	381.142019 NAH Business unusual:	381.142065 BER Amazon:	381.1420954 BHA Click ! the amazing story of India's e-commerce boom and where it's headed	381.34 SEL Cambridge handbook consumer privacy	381.4500202854678 STO The everything store: Jeff Bezos and the age of Amazon	381.45683092 LAN I love capitalism!: an American story	Next

Whether were hailing a cab or ordering food, buying groceries or shopping for clothes, booking a hotel or finding the right doctor our lives today are lived online. For a population with severe trust issues with online payments, Indian consumers have embraced ecommerce with phenomenal enthusiasm in the past few years. In turn, an incredible number of e-commerce companies operate here today, the more successful among them disrupting business paradigms and changing the way products and services are bought, sold and consumed in the country.Just how has this transformation come about? This book unravels the incredible story of the evolution of e-commerce in India.Taking into account the recent rumblings that have shaken the industry from competitive pricing and discount wars to devaluation of former star companies to new and stringent government regulations - Click! provides a long view of where the industry is headed and presents an incisive vision of it that is both inspirational and cautionary.

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