9 brand shaastras: nine successful brand strategies to build winning brands

By:

Kapoor, Jagdeep

Material type: Text

TextPublication details: Sage Publications India Pvt. Ltd New Delhi 2009Description: xiii, 91 pISBN:

9788132102298

Subject(s):

DDC classification:

658.827 KAP

Summary: Discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This book with its simple frameworks and immensely practical insights is suitable for marketing professionals. It is also a useful tool-kit for management students and those who wish to learn the art of successful brand building.

List(s) this item appears in: Marketing | Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.827 KAP (Browse shelf(Opens below))	1	Available		000524

Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)

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Previous	658.827 HIL Romancing the brand:	658.827 HOL How brands become icons: the principles of cultural branding	658.827 KAL Brand metrics: measuring brand efficacy along the customer journey	658.827 KAP 9 brand shaastras: nine successful brand strategies to build winning brands	658.827 KAP Strategic brand management: creating and sustaining brand equity long term	658.827 KEL Strategic brand management: building, measuring, and managing brand equity	658.827 KEL Strategic brand management: building, measuring, and managing brand equity	Next

PrefaceThe Nine Brand Shaastras The Need Shaastra: Brand Category Growth Strategy The Seed Shaastra: Brand Idea Growth Strategy The Heed Shaastra: Brand Awareness Growth Strategy The Deed Shaastra: Brand Trials Growth Strategy The Feed Shaastra: Brand Repeats Growth Strategy The Speed Shaastra: Brand Sales Growth Strategy The Creed Shaastra: Brand Trust Growth Strategy The Breed Shaastra: Brand Market Share Growth Strategy The Exceed Shaastra: Brand Profit Growth Strategy Succeed

Discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This book with its simple frameworks and immensely practical insights is suitable for marketing professionals. It is also a useful tool-kit for management students and those who wish to learn the art of successful brand building.

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