Intelligent marketing: employing new-age technologies

By:

Kumar, V

Material type: Text

TextPublication details: Sage Publications India Pvt. Ltd. New Delhi 2021Description: xvi, 295 pISBN:

9789353887094

Subject(s):

Digital Marketing

DDC classification:

658.872 KUM

Summary: Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.

List(s) this item appears in: Marketing | Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.872 KUM (Browse shelf(Opens below))	1	Available		001977

Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.

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