Tata stories: 40 timeless tales to inspire you

By:

Bhat, Harish

Material type: Text

TextPublication details: Penguin Random House India Pvt. Ltd. Haryana 2021Description: xvi, 202 pISBN:

9780670095322

Subject(s):

Tata Group (Firm)

DDC classification:

650.09 BHA

Summary: The Tatas have a legacy of nation-building over 150 years. Dancing across this long arc of time are thousands of beautiful, astonishing stories, many of which can inspire and provoke us, even move us to meaningful action in our own lives. A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; a meeting with a ‘relatively unknown young monk’ who later went on to be known as Swami Vivekananda; the fascinating story of the first-ever Indian team at the Olympics; the making of India’s first commercial airline and first indigenous car; how ‘OK TATA’ made its way to the backs of millions of trucks on Indian highways; a famous race that was both lost and won; and many more. #TataStories is a collection of littleknown tales of individuals, events and places from the Tata Group that have shaped the India we live in today.

List(s) this item appears in: Marketing

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	650.09 BHA (Browse shelf(Opens below))	1	Checked out	02/01/2025	002037

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Previous	647.9573 SCH Onward:	650 BRY Consumer ethnocentrism, country of origin and marketing:	650 KAU The personal MBA: a world-class business education in a single volume	650.09 BHA Tata stories: 40 timeless tales to inspire you	650.09 BRO Harry Potter: brand magic of the boy wizard	650.09 MAR Harsh realities: the making of Marico	650.09 MAR Harsh realities: the making of Marico	Next

The Tatas have a legacy of nation-building over 150 years. Dancing across this long arc of time are thousands of beautiful, astonishing stories, many of which can inspire and provoke us, even move us to meaningful action in our own lives.

A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; a meeting with a ‘relatively unknown young monk’ who later went on to be known as Swami Vivekananda; the fascinating story of the first-ever Indian team at the Olympics; the making of India’s first commercial airline and first indigenous car; how ‘OK TATA’ made its way to the backs of millions of trucks on Indian highways; a famous race that was both lost and won; and
many more.

#TataStories is a collection of littleknown tales of individuals, events and places from the Tata Group that have shaped the India we live in today.

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