International business

By:

Aswathappa, K

Material type: Text

TextPublication details: McGraw Hill Education (India) Pvt. Ltd. Chennai 2020Edition: 7thDescription: xxix, 816 pISBN:

9789390113286

Subject(s):

International business enterprises

DDC classification:

338.88 ASW

Summary: OVERVIEW This book covers the entire gamut of international business by exploring the theoretical foundations of the subject and interspersing the text with cases. It provides the latest developments in the subject with an application-based approach and a wide variety of pedagogical features. This book would not only be of immense help to management students but working professionals would also find it quite useful. KEY FEATURES • A new chapter on International Business Risks Management • Inclusion of new topics like Silk Road, The Elephant Curve, Cartel Fines, Brexit, Disruptive Technology, Crowd Sourcing, Artificial intelligence (AI), etc. • Exhaustive and updated coverage of the subject • Updated qualitative and quantitative data • Each chapter comprising opening and closing cases, exhibits, review questions, • discussion questions, and references

List(s) this item appears in: Marketing | HR & OB

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	338.88 ASW (Browse shelf(Opens below))	1	Checked out	01/08/2024	001978

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Table of content

Part 1
1. Nature of International Business
2. Multinational Corporations
3. Global trade and its theories
4. Foreign Direct Investment

Part 2
5. Political and Legal Environment
6. Cultural Environment
7. Managing Across Cultures
8. Negotiating Across Cultures
9. technological Environment
10. Economic Environment

Part 3
11. International Strategic Management
12. International Organisational Structure
13. International Strategic Alliances
14. Integration Between Countries
15. Institutional Support to International Business
16. World trade Organisation

Part 4
17. Nature of International Operations Management
18. International Marketing Management
19. International Financial Management
20. Financing Foreign Trade
21. International Accounting
22. International Human Resource Management

Part 5
23. Future of International Business
24. e-Business
25. International Business Risks Management

OVERVIEW
This book covers the entire gamut of international business by exploring the theoretical foundations of the subject and interspersing the text with cases. It provides the latest developments in the subject with an application-based approach and a wide variety of pedagogical features. This book would not only be of immense help to management students but working professionals would also find it quite useful.

KEY FEATURES
• A new chapter on International Business Risks Management
• Inclusion of new topics like Silk Road, The Elephant Curve, Cartel Fines, Brexit, Disruptive Technology, Crowd Sourcing, Artificial intelligence (AI), etc.
• Exhaustive and updated coverage of the subject
• Updated qualitative and quantitative data
• Each chapter comprising opening and closing cases, exhibits, review questions,
• discussion questions, and references

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