Entrepreneurship: new venture creation

By:

Holt, David H

Material type: Text

TextPublication details: Pearson India Education Services Pvt. Ltd. New Delhi 2020Description: xix, 553 pISBN:

9789332568730

Subject(s):

Entrepreneurship

DDC classification:

338.04 HOL

Summary: Entrepreneurship is aimed at helping students transform their entrepreneurial dreams into reality. The book is organized in a way that will help readers explore the nature of entrepreneurship, provides models for new venture creation, and describes ways to help entrepreneurs succeed. Part One, consisting of four chapters, establishes a foundation for the course. Part Two, comprising three chapters, describes product development, legal protection of innovations, and the human side of enterprise in services. Part Three, which again has three chapters, concentrates on market research and development. Part Four, comprising four chapters, emphasizes the roles of entrepreneurs in their organizations.

List(s) this item appears in: Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	338.04 HOL (Browse shelf(Opens below))	1	Available		002327

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Previous	338.04 GAU Entrepreneurship and liberalization	338.04 HAN 25 million sparks: the untold story of refugee entrepreneurs	338.04 HIS Entrepreneurship	338.04 HOL Entrepreneurship: new venture creation	338.04 JAC Virgin king: inside Richard Branson's business empire	338.04 KUM Entrepreneurship: creating and leading an entrepreneurial organization	338.04 KUR Entrepreneurship: theory, process, and practice,	Next

Table of Content
"Chapter 1: Entrepreneurship and New Venture Opportunities
Chapter 2: Entrepreneurship and Innovation
Chapter 3: Small Business and Corporaate Entrepreneurship - Contrasting Enterprises
Chapter 4: A model for New Ventures - Feasibility Planning
Chapter 5: The Product Concept and Commercial Opportunites
Chapter 6: Product Protection - Patents, Trademarks, and Copyrights
Chapter 7: Services - The Human Side of Enterprise
Chapter 8: Marketing Reserach for New Ventures
Chapter 9: Marketing - Functions and Strategies
Chapter 10: International Markets: New Venture Opportunities
Chapter 11: The Entrepreneurial Team and Business Formation
Chapter 12: Business Acquisitions and Franchising
Chapter 13: Financial Resources for New Ventures
Chapter 14: Managing Growth and Transition
"

Entrepreneurship is aimed at helping students transform their entrepreneurial dreams into reality. The book is organized in a way that will help readers explore the nature of entrepreneurship, provides models for new venture creation, and describes ways to help entrepreneurs succeed. Part One, consisting of four chapters, establishes a foundation for the course. Part Two, comprising three chapters, describes product development, legal protection of innovations, and the human side of enterprise in services. Part Three, which again has three chapters, concentrates on market research and development. Part Four, comprising four chapters, emphasizes the roles of entrepreneurs in their organizations.

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