Managerial economics

By:

Petersen, Craig H

Contributor(s):

Material type: Text

TextPublication details: Pearson India Education Services Pvt. Ltd. New Delhi 2016Edition: 4thDescription: xv, 622 pISBN:

9788177583861

Subject(s):

Managerial economics

DDC classification:

330 PET

Summary: Managerial Economics offers a lively presentation of analytical and empirical tools for managerial decision-making. This edition increases the emphasis on managerial applications with more problems, case studies, and questions. With this book, students will not only receive a complete and rigorous introduction to the basic principles of microeconomics, but also learn how the application of economic theory can improve decision making.

List(s) this item appears in: Public Policy & General Management | Marketing

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	330 PET (Browse shelf(Opens below))	1	Available		002345

Table of Content
PART I: GETTING STARTED
Introduction to Managerial Economics
Basic Training
PART II: DEMAND
Demand Theory and Analysis
Regression Techniques and Demand Estimation
Business and Economic Forecasting
PART III: PRODUCTION AND COSTS
Production Theory and Analysis
Cost Theory and Analysis
Linear Programming
PART IV: MARKET STRUCTURE
Perfect Competition and Monopoly
Monopolistic Competition, Oligopoly, and Barriers to Entry
Game Theory and Strategic Behavior
PART V: PRICING DECISIONS
Pricing of Goods and Services
Pricing and Employment of Inputs
PART VI: RISK AND CAPITAL BUDGETING
Risk and Decision Making
Capital Budgeting
PART VII: TECHNOLOGICAL CHANGE, LOCATION THEORY AND TAXATION
Technological Change in a Global Economy
Locating the Firm in a Global Economy
Taxes and Decision Making

Managerial Economics offers a lively presentation of analytical and empirical tools for managerial decision-making. This edition increases the emphasis on managerial applications with more problems, case studies, and questions.

With this book, students will not only receive a complete and rigorous introduction to the basic principles of microeconomics, but also learn how the application of economic theory can improve decision making.

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