The future of branding

Contributor(s):

Material type: Text

TextPublication details: Sage Publications India Pvt. Ltd. New Delhi 2016Description: x, 468 pISBN:

9789351503163

Subject(s):

DDC classification:

658.827 SRI

Summary: New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace. Written by the leading minds management from around the globe who are redefining best practices in managing brands, It examines the future of branding on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection, and brand experience

List(s) this item appears in: Marketing | Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.827 SRI (Browse shelf(Opens below))	1	Available		002160

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Previous	658.827 SAR Strategic brand management for B2B markets: a road map for organizational transformation	658.827 SCH Brand elevation:	658.827 SMI Brand fusion: purpose-driven brand strategy	658.827 SRI The future of branding	658.827 STR UnBranding: 100 branding lessons for the age of disruption	658.827 TOM Digital storytelling for brands	658.827 TOR Globally-minded marketing: a cultural approach to building iconic brands	Next

New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace.

Written by the leading minds management from around the globe who are redefining best practices in managing brands, It examines the future of branding on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection, and brand experience

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