Fundamentals of international business

By:

Varma, Sumati

Publication details: Pearson India Education Services Pvt. Ltd. New Delhi 2020Edition: 4thDescription: xxvi, 339 pISBN:

9789353068950

Subject(s):

International business

DDC classification:

338.88 VAR

Summary: Fundamentals of International Business is the fourth edition of International Business by Dr Sumati Varma. The content of the book has been revised and mapped to the latest syllabus by the UGC under the CBCS system. The book captures the core essence of international business, with focus on the plethora of issues related to the functioning of transnational corporations (TNCs), within its geographical proximity and then moving on to more advanced modes of foreign market entry. The language and flow of content in the book enable students to understand and interpret the complexities of the subject including latest developments like BREXIT and the fluctuations in the BOLIVAR. The book reaches out to its young internet savvy audience through a variety of pedagogical features which include online videos and related exercises. It also encourages students to experience international business in action outside the confines of their class room and to explore the intricacies of cross cultural management through the use of case analysis and simulation.

List(s) this item appears in: Marketing | Operation & quantitative Techniques

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	338.88 VAR (Browse shelf(Opens below))	1	Available		002321

Table of Content
"1. Globalization and International Business
2. Economic and Political Environment
3. Cultural and Legal Environment
4. International Trade Theories
5. Commercial Policy Instruments
6. Multilateral Regulation of Trade
7. International Trade Finance and Promotion
8. Foreign Direct Investment
9. Regional Economic Integration
10. International Financial Environment
11. Exchange Rate Determination
12. International Financial Institutions
13. International Balance of Payments
14. International Marketing
15. International Human Resource Management
16. International Production and Supply Chain Operations
17. Global E-commerce
18. Environmental Issues in International Business
19. Global Outsourcing

Fundamentals of International Business is the fourth edition of International Business by Dr Sumati Varma. The content of the book has been revised and mapped to the latest syllabus by the UGC under the CBCS system. The book captures the core essence of international business, with focus on the plethora of issues related to the functioning of transnational corporations (TNCs), within its geographical proximity and then moving on to more advanced modes of foreign market entry. The language and flow of content in the book enable students to understand and interpret the complexities of the subject including latest developments like BREXIT and the fluctuations in the BOLIVAR. The book reaches out to its young internet savvy audience through a variety of pedagogical features which include online videos and related exercises. It also encourages students to experience international business in action outside the confines of their class room and to explore the intricacies of cross cultural management through the use of case analysis and simulation.

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