Sales and distribution management: decisions, strategies, and cases

By:

Still, Richard R

Contributor(s):

Material type: Text

TextPublication details: Pearson India Education Services Pvt. Ltd. New Delhi 2022Edition: 6thDescription: xxvi, 618 pISBN:

9789332587090

Subject(s):

Sales management

DDC classification:

658.81 STI

Summary: Table of Content 1. All chapters have been modified keeping in mind the Indian perspective. 2. Several recent and up-to-date examples on case studies have been included. 3. 5 new chapters on Distribution Management emphasizing the role of channel partners, channel management, channel information systems, logistics and supply chain management have been included. Sales and Distribution Management, 6e provides insights toward delineating the areas in which sales managers make decisions, analyzing decision alternatives and criteria in the sales areas, and providing cases as real-life examples of decision situations.

List(s) this item appears in: Marketing | Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.81 STI (Browse shelf(Opens below))	1	Available		002320

Table of Content
1. All chapters have been modified keeping in mind the Indian perspective.
2. Several recent and up-to-date examples on case studies have been included.
3. 5 new chapters on Distribution Management emphasizing the role of channel partners, channel management, channel information systems, logistics and supply chain management have been included.

Sales and Distribution Management, 6e provides insights toward delineating the areas in which sales managers make decisions, analyzing decision alternatives and criteria in the sales areas, and providing cases as real-life examples of decision situations.

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