International business: the new realities

By:

Cavusgil, S. Tamer

Contributor(s):

Material type: Text

TextPublication details: Pearson India Education Services Pvt. Ltd. New Delhi 2022Edition: 4thDescription: 544 pISBN:

9789332584518

Subject(s):

International business

DDC classification:

658.049 CAV

Summary: International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fuelled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.

List(s) this item appears in: Marketing | HR & OB

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.049 CAV (Browse shelf(Opens below))	1	Available		002319

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Previous	658.022 TAU How to create a web3 startup:	658.045 BAS Family business management	658.045 TOG Family business metaphors:	658.049 CAV International business: the new realities	658.049 GER International business	658.049 GUP International business	658.049 HIL International business: competing in the global marketplace	Next

International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fuelled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.

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