Salesforce service cloud for dummies

By:

Paz, Jon

Contributor(s):

Kelley, TJ

Material type: Text

TextPublication details: Wiley India Pvt. Ltd. New Delhi 2015Description: xii, 364 pISBN:

9788126555383

Subject(s):

DDC classification:

658.812 PAZ

Summary: Description Salesforce Marketing Cloud For Dummies will help you make the most of your investment in this exciting digital marketing suite of products. Use Salesforce Marketing Cloud to personalize your customers' journey, whether they are visiting you on the web, via their mobile device, or on Facebook. Discover how you can set-up and establish the data sets that are most important to your job function, use the robust e-mail tool for your direct marketing campaign, engage your customers on mobile devices, and use predictive intelligence to achieve optimal engagement across the customer journey.

List(s) this item appears in: Marketing | Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.812 PAZ (Browse shelf(Opens below))	1	Available		001898

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Previous	658.812 MEH Customer success:	658.812 NEW Power of customer experience:	658.812 PAL Relationship marketing in the digital age	658.812 PAZ Salesforce service cloud for dummies	658.812 PEE Customer relationship management	658.812 RAI Customer loyalty: concept, context & character	658.812 ROD Free, perfect, and now: connecting to the three insatiable customer demands: a CEO's true story	Next

Description
Salesforce Marketing Cloud For Dummies will help you make the most of your investment in this exciting digital marketing suite of products. Use Salesforce Marketing Cloud to personalize your customers' journey, whether they are visiting you on the web, via their mobile device, or on Facebook. Discover how you can set-up and establish the data sets that are most important to your job function, use the robust e-mail tool for your direct marketing campaign, engage your customers on mobile devices, and use predictive intelligence to achieve optimal engagement across the customer journey.

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