Marketing to millennials for dummies

By:

Padveen, Corey

Material type: Text

TextPublication details: Wiley India Pvt. Ltd. New Delhi 2017Description: xv, 336 pISBN:

9788126569175

Subject(s):

DDC classification:

658.800842 PAD

Summary: Description Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention.

List(s) this item appears in: Marketing | Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.800842 PAD (Browse shelf(Opens below))	1	Available		001877

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Previous	658.80028563 THA Artificial intelligence for marketing management	658.80072 EST Marketing research methods:	658.80072 WIN Marketing analytics:	658.800842 PAD Marketing to millennials for dummies	658.8009 LEE Business & marketing across cultures	658.800954 CHE Kaleidoscopic perspectives of research in the globalized era	658.800973 RAJ Agile marketing strategies:	Next

Description
Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention.

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