Retailing management

By:

Levy, Michael

Contributor(s):

Material type: Text

TextPublication details: McGraw Hill Education (India) Pvt. Ltd. New Delhi 2018Edition: 8thDescription: xxxvi, 848 pISBN:

9781259004742

Subject(s):

DDC classification:

658.87 LEV

Summary: Retailing Management continues to focus on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. The concepts are well portrayed with ‘Refacts’, ‘The Indian Retail Scape’, ‘Retailing Views’, and ‘Profiles of Retail Managers’. In its Eight Edition, this book, as always, takes into account and discusses the changes in the retailing sector in an engaging manner.

List(s) this item appears in: Marketing | IT & Decision Sciences

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.87 LEV (Browse shelf(Opens below))	1	Available		G00613
Book	Indian Institute of Management LRC General Stacks	Marketing	658.87 LEV (Browse shelf(Opens below))	1	Available		000464

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Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior Section II – Retailing Strategy Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management Section III – Merchandise Management Chapter 12: Managing the Merchandise Planning Process Chapter 13: Buying Merchandise Chapter 14: Retail Pricing Chapter 15: Retail Communication Mix Section IV – Store Management Chapter 16: Managing the Store Chapter 17: Store Layout, Design, and Visual Merchandising Chapter 18: Customer Service Appendix A: Starting your own Retail Business Appendix B: Starting a Franchise Business Section V: Cases

Retailing Management continues to focus on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. The concepts are well portrayed with ‘Refacts’, ‘The Indian Retail Scape’, ‘Retailing Views’, and ‘Profiles of Retail Managers’. In its Eight Edition, this book, as always, takes into account and discusses the changes in the retailing sector in an engaging manner.

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