Marketer's toolkit: the 10 strategies you need to succeed

Contributor(s):

Harvard Business Review Press

Material type: Text

TextPublication details: Harvard Business Review Press Bostan 2006Description: xviii, 230 pISBN:

9781591397625

Subject(s):

DDC classification:

658.802 HAR

Summary: Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

List(s) this item appears in: Marketing | Operation & quantitative Techniques

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.802 HAR (Browse shelf(Opens below))	1	Available		001588

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Previous	658.802 DUT Integrated Marketing communications	658.802 GLE Influencer marketing strategy:	658.802 GRA Greener marketing	658.802 HAR Marketer's toolkit: the 10 strategies you need to succeed	658.802 HIE Successful marketing plan: a disciplined and comprehensive approach	658.802 HIL The dark side of marketing communications:	658.802 IAC Kellogg on integrated marketing; the kellogg marketing faculty and the faculty integrated marketing communications at the medill school of journalism	Next

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits.

The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

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