Consumer behavior: buying, having and being

By:

Solomon, Michael R

Material type: Text

TextPublication details: Pearson India Education Services Pvt. Ltd. New Delhi 2017Edition: 11thDescription: xxii, 582 pISBN:

9789332557468

Subject(s):

Consumer Behavior

DDC classification:

658.8342 SOL

Summary: Consumer Behavior is modeled to help MBA and undergraduate students understand this subject in its entirety. Despite being a textbook, the author, Michael R. Solomon, has carried out the discussion in a manner which has both professional and personal relevance to the reader, regardless of whetherhe or she is a student, teacher, or businessperson. The present edition has been extensively revised and updated to capture the major trends and changes in marketing that impact the study of consumer behavior. This book goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

List(s) this item appears in: Marketing

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8342 SOL (Browse shelf(Opens below))	1	Available		000600
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8342 SOL (Browse shelf(Opens below))	2	Available		000172
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8342 SOL (Browse shelf(Opens below))	3	Available		000173
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8342 SOL (Browse shelf(Opens below))	4	Available		000174
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8342 SOL (Browse shelf(Opens below))	5	Available		000175
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8342 SOL (Browse shelf(Opens below))	6	Available		000176
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8342 SOL (Browse shelf(Opens below))	7	Available		000177
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8342 SOL (Browse shelf(Opens below))	8	Checked out	01/11/2025	000178
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8342 SOL (Browse shelf(Opens below))	9	Available		000179

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Consumer Behavior is modeled to help MBA and undergraduate students understand this subject in its entirety. Despite being a textbook, the author, Michael R. Solomon, has carried out the discussion in a manner which has both professional and personal relevance to the reader, regardless of whetherhe or she is a student, teacher, or businessperson. The present edition has been extensively revised and updated to capture the major trends and changes in marketing that impact the study of consumer behavior. This book goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

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