Retail management: a strategic approach

By:

Berman, Barry

Contributor(s):

Material type: Text

TextPublication details: Pearson India Education Services Pvt. Ltd. 2017 New DelhiEdition: 13thDescription: xxvii, 772 pISBN:

9789332587694

Subject(s):

Retail Management

DDC classification:

658.87 BER

Summary: Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today's retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of omnichannel retailing.

List(s) this item appears in: Marketing | Operation & quantitative Techniques

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.87 BER (Browse shelf(Opens below))	1	Available		000463

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Previous	658.85019 BLO Sales EQ: how ultra-high performers leverage sales-specific emotional intelligence to close the complex deal	658.85019 TRA The psychology of selling: how to sell more, easier, and faster than you ever thought possible	658.87 BAJ Retail management	658.87 BER Retail management: a strategic approach	658.87 BER Retail management: a strategic approach	658.87 BUT Performance management in retail and the consumer goods industry	658.87 CHE Insight retailing in the 21st century	Next

Table of Content
Preface
PART 1 An Overview of Strategic Retail Management
Chapter 1 An Introduction to Retailing
Chapter 2 Building and Sustaining Relationships in Retailing
Chapter 3 Strategic Planning in Retailing
PART 2 Situation Analysis
Chapter 4 Retail Institutions by Ownership
Chapter 5 Retail Institutions by Store-Based Strategy Mix
Chapter 6 Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
PART 3 Targeting Customers and Gathering
Information
Chapter 7 Identifying and Understanding Consumers
Chapter 8 Information Gathering and Processing in Retailing
PART 4 Choosing a Store Location
Chapter 9 Trading-Area Analysis
Chapter 10 Site Selection
PART 5 Managing a Retail Business
Chapter 11 Retail Organization and Human Resource Management
Chapter 12 Operations Management: Financial Dimensions
Chapter 13 Operations Management: Operational Dimensions
PART 6 Merchandise Management and Pricing
Chapter 14 Developing Merchandise Plans
Chapter 15 Implementing Merchandise Plans
Chapter 16 Financial Merchandise Management
Chapter 17 Pricing in Retailing
PART 7 Communicating with the Customer
Chapter 18 Establishing and Maintaining a Retail Image
Chapter 19 Promotional Strategy
PART 8 Putting It All Together
Chapter 20 Integrating and Controlling the Retail Strategy
Appendix: Careers in Retailing

Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today's retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of omnichannel retailing.

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