Inside Coca-Cola: a CEO's life story of building the world's most popular brand

By:

Isdell, Neville

Material type: Text

TextPublication details: ST. Martin`s Press New York 2011Description: xiv, 254 pISBN:

9781250013712

Subject(s):

DDC classification:

338.766362092 ISD

Summary: Description The first book by a Coca-Cola CEO tells the remarkable story of the company's revival. Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's—and Coke's—story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more—ethically and to great success.

List(s) this item appears in: Non Fiction | HR & OB

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Non-fiction	338.766362092 ISD (Browse shelf(Opens below))	1	Available		001126

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Previous	338.7616179573 LOV Mcdonald's: behind the arches	338.7621380973 IMM Hot seat:	338.76292092 FOR My life and work	338.766362092 ISD Inside Coca-Cola: a CEO's life story of building the world's most popular brand	338.76646 MON Flamin' hot:	338.7667832092 BOU The man behind the wheel: how Onkar S. Kanwar created a global giant	338.7691 SEK The Ambuja story: how a group of ordinary men created an extraordinary company	Next

Description

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.

Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's—and Coke's—story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more—ethically and to great success.

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