Entry Topical Term

Number of records used in: 15

001 - CONTROL NUMBER

• control field: 333

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20190823165006.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 190823|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Brand name products--Management

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)18: Keller; Kevin Lane 14, Strategic brand management: building, measuring, and managing brand equity