Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 1030

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20190903153628.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 190903|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

100 ## - HEADING--PERSONAL NAME

• Personal name: Gummesson, Evert

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)300: Gummesson, Evert, Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm, 2008