Advertising management: (Record no. 9745)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02485nam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250503101841.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250503b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789819986590 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | RAB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rabindranath, Manukonda |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management: |
| Remainder of title | concepts, theories, research and trends |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Place of publication, distribution, etc. | Singapore |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 267 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EUR |
| Price amount | 84.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Front Matter<br/>Pages i-xv<br/>Download chapter PDF <br/>Fundamentals of Advertising<br/>Front Matter<br/>Pages 1-1<br/>Download chapter PDF <br/>Introduction to Advertising<br/>Manukonda Rabindranath, Aradhana Kumari Singh<br/>Pages 3-38<br/>Types of Advertising<br/>Manukonda Rabindranath, Aradhana Kumari Singh<br/>Pages 39-78<br/>Public Service Advertising in India<br/>Manukonda Rabindranath, Aradhana Kumari Singh<br/>Pages 79-117<br/>Planning and Execution of Advertising Campaign<br/>Front Matter<br/>Pages 119-119<br/>Download chapter PDF <br/>Advertising Campaign and Media Planning<br/>Manukonda Rabindranath, Aradhana Kumari Singh<br/>Pages 121-152<br/>Advertising Agencies<br/>Manukonda Rabindranath, Aradhana Kumari Singh<br/>Pages 153-164<br/>Advertising Theory and Research<br/>Front Matter<br/>Pages 165-165<br/>Download chapter PDF <br/>Understanding Advertising Process: Models and Theories<br/>Manukonda Rabindranath, Aradhana Kumari Singh<br/>Pages 167-224<br/>Advertising Research<br/>Manukonda Rabindranath, Aradhana Kumari Singh<br/>Pages 225-247<br/>Back Matter<br/>Pages 249-267<br/>[https://link.springer.com/book/10.1007/978-981-99-8657-6] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts.<br/><br/>It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.<br/><br/>(https://link.springer.com/book/10.1007/978-981-99-8657-6) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public service |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising agency |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumari Singh, Aradhana |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 1189618 | 18-03-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/28/2025 | Atlantic Publishers & Distributors | 5148.70 | 659.1 RAB | 008512 | 03/28/2025 | 1 | 7921.07 | 03/28/2025 | Book |