Greener products: (Record no. 9633)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03459nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250417171713.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250417b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032579856 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | LAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Iannuzzi, Al |
| 245 ## - TITLE STATEMENT | |
| Title | Greener products: |
| Remainder of title | the making and marketing of sustainable brands |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 284 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 48.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Section I: The Case for Greener Products. 1. Introduction. 2. Market Drivers for Greener Products. 3. Regulatory Drivers for Greener Products. Section II: Making Greener Products. 4. Greener Product Design Examples. 5. Sustainable Innovation and Tools for Product Sustainability. 6. Biodiversity and Natural Captial. Section III: Marketing Greener Products. 7. Green Marketing. 8. Consumer Interest in Sustainable Purchases Continues to Grow. 9. Marketing Green: Best Practices from OgilvyEarth. 10. Aspects of Green Marketing. 11. Best Practices and Conclusions<br/><br/>[https://www.routledge.com/Greener-Products-The-Making-and-Marketing-of-Sustainable-Brands/Iannuzzi/p/book/9781032579856] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Sustainability and its competitive advantage are the goals of every company and any brand that wants to stay successful in the marketplace. Customers also gravitate to brands that manage sustainability issues well. Greener Products: The Making and Marketing of Sustainable Brands written by a renowned sustainability expert, continues to address the latest developments in the extremely fast-moving field of sustainability. The third edition is thoroughly updated, introduces new case studies, and includes a new chapter on green marketing. With over 40 case studies, it explores the best practices of leading global companies and helps readers learn what it is that makes them successful.<br/><br/>New in the Third Edition:<br/><br/>Presents, in a practical way, the best practices of sustainable brands in a global economy.<br/>Addresses the most current sustainability topics like circular economy, plastics in the environment, biodiversity, climate change, green chemistry, etc.<br/>Includes current marketing information on consumer trends to purchase greener products.<br/>Incorporates the latest pressures on companies to address sustainability, retailer programs, business-to-business expectations, ESG raters, rankers, and stock funds.<br/>Covers best practices of companies from various industries on how to make and market greener products.<br/>Provides current tools for making products more sustainable and methods on how to market sustainable improvements.<br/>Includes lecture slides available upon request for use in the classroom.<br/>This book serves senior undergraduate and graduate students in programs focused on sustainability, as well as academics and corporate sustainability leaders. The previous versions have been used to teach courses on sustainability, product improvement, introduction to sustainability, green marketing and sustainability, and sustainability policy. Any university that teaches a course on sustainability and any company or individual interested in making and marketing more sustainable products would benefit from the new edition of this book.<br/><br/>(https://www.routledge.com/Greener-Products-The-Making-and-Marketing-of-Sustainable-Brands/Iannuzzi/p/book/9781032579856) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Green marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Green products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB4535 | 12-03-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/27/2025 | Technical Bureau India Pvt. Ltd. | 3544.18 | 658.802 LAN | 008365 | 03/27/2025 | 5452.59 | 03/27/2025 | Book |