Customer-Dominant Logic: Customer-Dominant Management As a New Target in Relationship Marketing (Record no. 9021)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00269 a2200085 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bruhn, Manfred and Saleschus, Maxim |
| 9 (RLIN) | 21330 |
| 245 ## - TITLE STATEMENT | |
| Title | Customer-Dominant Logic: Customer-Dominant Management As a New Target in Relationship Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Springer |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
No items available.