Contemporary issues in luxury brand management: (Record no. 8637)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01816nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250216132330.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250216b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367859305 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | STU |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary issues in luxury brand management: |
| Remainder of title | mastering luxury management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 162 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 39.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.<br/><br/>Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.<br/><br/>With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.<br/><br/>(https://www.routledge.com/Contemporary-Issues-in-Luxury-Brand-Management/Studente-Cattaneo/p/book/9780367859305) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Luxury goods industry--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Studente, Sylvie |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cattaneo, Eleonora |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 824/24-25 | 10-02-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/16/2025 | T V Enterprises | 2913.87 | 658.827 STU | 007593 | 02/16/2025 | 1 | 4482.88 | 02/16/2025 | Book |